Before we start a public relations campaign, we work with our client to define its corporate identity. Understanding existing image and comparing to the desired image is an important first step in marketing. Evaluating this gap and knowing how to close it is the essence of a successful PR campaign. It can only be achieved by experienced professional practitioners.
The timing of company announcements should be planned as part of a program of proactive communications across target audiences. These plans change frequently, but the deliberate and intelligent management of communications achieves the best results. Creating a practical strategy, devising the messages and knowing the audiences can be successfully achieved only by experienced consultants.
Balancing news, feature stories and investor initiatives is then converted to a checklist on a timeline and systematically implemented.
“Corporate positioning first followed by systematic strategy”