Before we start a public relations campaign, we work with our client to define its corporate identity. Understanding an existing image and comparing to the desired image is an important first step in marketing. Evaluating this gap and knowing how to close it is the essence of a successful public campaign and the work of experienced professional public relations practitioners.
The timing of company announcements should be planned as part of a program of proactive communications across target audiences. These plans change frequently, but the deliberate and intelligent management of communications achieves results.
Balanced news, feature stories and investor initiatives are mapped on a timeline and systematically implemented.